Seasonal Campaigns

For over 10 years, I have worked as an art director and lead motion graphics designer for Kiehl’s, crafting 360° seasonal campaigns for key moments such as Pride, Ramadan, Women’s Day, and Lunar New Year. My role encompassed art direction for video and still shoots, as well as overseeing post-production animation, editing, and design to ensure a cohesive brand experience.

Notably, my collaboration with the PLUS creative team to develop content tailored for the Chinese market led to the success of Kiehl’s first Lunar New Year campaign, resulting in a 17% increase in retail sales and driving its global expansion the following year.